For this project, I wanted to create a brand that appealed to a young consumer base who was interested in sustainability and plant-based eating. Throughout the design, I used construction paper cutouts and whimsical illustrations that centered around fruits and veggies to create a friendly and welcoming personality within the branding.

During the COVID-19 pandemic, the nature of dining was transformed. In the early days filled with uncertainty, eating in restaurants was not an option. Many restaurants switched to take-out only to keep up. My group wanted to take on the challenge of promoting sustainability within a take-out-only restaurant. We landed on the concept behind Stacked, a subscription-based meal service that utilized reusable take-out containers in order to cut down on waste.