Instagram Littering Campaign


Creating a social media campaign that advocates for a cleaner city.

Designer: Rachel Bernstein

Institution: Tyler School of Art & Architecture

Instructor: Rodd Whitney

 

I designed a series of three posts for an Instagram campaign promoting an end to plastic pollution. I wanted this campaign to be accessible and eye-catching, causing the viewer to stop and pause to take in the message. 

I was inspired by Highlights Magazine's "Find It" puzzles that I played as a child. In my research, I explored textures and styles found in old magazines and puzzles and was drawn toward worn-vintage qualities and halftone printing. I applied this research to my final design, prompting viewers to “find the hidden objects!”